The full research lifecycle · 1 min 47 s
The complete research lifecycle
InsightSpheric AI guides you from a raw business question to a decision-ready deliverable. Every step is connected, AI-assisted, and methodologically sound.
End-to-end research intelligence
Every tool you need across the full research lifecycle, from proposal generation to analytics and reporting, unified in one AI-powered platform.
CX Analytics
Driver modeling, NPS tracking, behavioral segmentation, and automated insight generation.
- Auto-driver analysis (regression)
- K-means behavioral segmentation
- Cross-tabulations & stat testing
- AI-generated executive reports
Retail Audit
Volume share, value share, and distribution analysis. Track category dominance across your store universe.
- Numeric & weighted distribution
- Volume vs value share
- Geographic heatmaps
- Multi-wave trend tracking
Brand Health Tracker
Full brand funnel analytics, from awareness through preference, with imagery and drivers.
- Brand funnel (awareness → preference)
- Perceptual mapping & imagery
- Attitudinal segmentation
- AI-powered brand reports
AI Questionnaire Builder
Generate complete survey instruments in seconds, or import unstructured Word documents for instant digitization.
- AI generation wizard
- Word document import & parsing
- 35+ question types with skip logic
- AI bias & quality review
Data Cleaning & Harmonization
Transform raw uploads into dashboard-ready datasets. Standardize labels, merge waves, and produce audit-ready data dictionaries.
- Auto-clean column names & labels
- Code-to-label mapping
- Multi-wave harmonization
- Quality flags & audit trail
Guided Project Workflow
A structured research lifecycle from problem framing to final delivery, with proposal, fieldwork, and data readiness built in.
- Setup → design → proposal → fieldwork
- Data → analysis → report
- 38 study types with smart defaults
- Multi-project dashboard
Engineered for deep research
Every capability you need to transform raw data into executive-ready strategic narratives, built natively into the platform.
Cross-tabulations & banners
Slice data at a granular level with multi-nested banners, column/row percentages, Top Box & Top 2 Box, and automatic statistical significance testing.
Driver analysis & regression
Automatically identify which attributes most impact your KPIs. The platform selects the best-fit model so you get the most accurate driver story.
K-means segmentation
Discover natural consumer segments with variance explained metrics. Understand distinct behavioral profiles for targeted strategies.
AI-powered reports
Generate comprehensive executive summaries directly from your data. AI detects key themes, implications, and opportunity areas automatically.
A/B testing & evaluation
Compare ad concepts, package designs, or product features side-by-side with robust statistical tests and definitive winner determination.
Conversational data assistant
Query your data in plain language. Receive AI-generated answers with charts, tables, and statistical summaries. No SQL or code required.
Descriptive statistics
Full frequency distributions, means, medians, standard deviations, and scale metrics (NPS, 5-point, 7-point) with natural question ordering.
Proposal & report generation
Generate client-ready research proposals and final deliverable reports, with methodology, sample, cost, and timeline, without leaving the platform.
Built for every research context
Whether you're tracking brand health in telecom, measuring CX in financial services, or auditing retail distribution. InsightSpheric adapts to your domain.
38 study types. One platform.
Every research methodology, quantitative, qualitative, or hybrid, configured with smart defaults and guided by AI.